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Research papers

Can social listening replace surveys?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Frank Buckler, Christiane Reimann
September 8, 2019
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Citation

Buckler and Reimann (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys-


Research papers

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018
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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-sonos-understands-drivers-of-nps-by-using-ai-better-faster-cheaper-9365


Research papers

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
August 27, 2017
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Citation

Buckler and Newell (2017a, August 27). The artificial creativity project. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project


Research papers

Sound research

"How can we increase brand consideration and purchase intention." This is a fundamental question that any consumer brand faces. This is exactly what SONOS, the pioneer of the wireless home audio market, wanted to explore further. The first step was...

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
September 22, 2016
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Citation

Feick and Buckler (2016a, September 22). Sound research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sound-research-8887